Affiliate vs. Own Brand ROI Calculator
See exactly how much money you're leaving on the table
Your Numbers
The Results
*Estimate only. For guidance, not advice. Figures are based on your inputs and assumptions and are not a guarantee of results.
What you get
Your brand identity that stands out
Trusted, vetted manufacturer (no ghosting or lost deposits)
Pricing built for real profit, not slim commissions
UK-legal labels from day one
Week-by-week launch plan (email, social, scarcity mechanics)
Taste-tested samples (credibility matters)
Supplier negotiation handled for you
Post-launch support call
Investment: £15,000
What you're paying for:
- ✓ 15 years of supplement industry expertise: manufacturing, compliance, retail partnerships, DTC strategy
- ✓ Access to vetted supplier network: no gambling on Alibaba, no deposit scams, no quality nightmares
- ✓ Hands-on brand build: this isn't a course or coaching program, we execute the build with you
- ✓ UK-legal from day one: compliant labels, proper claims, no regulatory blocks
- ✓ Launch architecture: proven pre-launch and go-live systems, not guesswork
Plus: First production run (£5,000-£12,000 depending on product)
Total investment to launch: £20,000-£27,000
Expected Returns
- → Net margins: 45-50% on supplement sales (compare to 10-15% affiliate commissions)
- → Break-even timeline: Typically 8 months based on default scenario
- → Asset value: A profitable supplement brand with recurring revenue and asset you can scale or sell
Example economics:
- Product retails at £39.99
- Manufacturing cost: £16 per unit
- Fulfillment cost: £5 per unit
- Net profit: £18.99 per unit (47.5% margin)
- Sell 200 units/month = £3,798 monthly net profit
- vs. £800 affiliate earnings = £2,998 more per month
Compare that to earning 10% on £39.99 (£4 per sale) with no asset, no customer ownership, no business value.
The Guarantee
If your concept isn't validated and commercially viable by Week 4, we refund 100% of your investment - no questions asked.
We don't make money unless your brand launches. Simple as that.
Why most creator brands fail
Most creator brands die because they make these critical mistakes:
Cash drain.
Costs spiral out, funds vanish before launch.
Wrong product.
Inventory sits if you misread your audience.
Bad manufacturers.
Unreliable suppliers mean money lost and launch killed.
Weak positioning.
"Just another protein" means dead sales.
Supply chain traps.
High MOQs, long wait times, hidden costs.
No launch strategy.
No hype, no email sequence, no sales.
You avoid all this with our 15-year track record, vetted suppliers, and proven systems.
The 16-week brand build
We don't coach. We don't consult. We build your brand with you.
Strategy
What Happens:
Identify your winning product based on audience analysis and market gaps. Build your pricing architecture with margin modeling. Map your brand positioning against competitors. Create financial projections with break-even analysis and 12-month revenue forecast.
What You Get:
- • Complete brand strategy document (£2,500 value)
- • Product specification sheet ready for manufacturer quotes (£800 value)
- • Pricing model ensuring profitability from unit one (£1,200 value)
- • Competitive positioning map that differentiates you from established brands (£600 value)
- • Financial projections with capital requirements and ROI timeline (£900 value)
Build
What Happens:
Connect with UK/EU suppliers we've personally vetted over 15 years. No Alibaba gambling. Receive and taste-test 3-5 sample formulations. Design UK-compliant labels with FSA-approved claims. Negotiate manufacturing terms and lock in production pricing. Finalize supplier contracts with payment milestones.
What You Get:
- • Signed manufacturing agreement with vetted UK/EU supplier (£3,000 value)
- • Approved label artwork meeting UK regulations, no compliance rejections (£1,500 value)
- • Production timeline with locked delivery dates (£400 value)
- • Quality-tested product samples you've personally approved (£600 value)
- • Negotiated pricing (typically 15-30% better than going direct) (£2,000 value)
Launch
What Happens:
Execute pre-launch campaign (14 days before go-live). Build your Shopify store with payment processing and fulfillment integration. Deploy email sequences, social content calendar, and scarcity-driven launch mechanics. Go live with inventory ready to ship. Monitor first sales and optimize based on real data.
What You Get:
- • Live Shopify store with payment gateway and fulfillment configured (£2,000 value)
- • First production run (500-1,000 units) delivered to fulfillment center (£5,000-£12,000 separate cost)
- • 14-day pre-launch email sequence written and scheduled (£1,200 value)
- • 30-post social media launch calendar with copy and creative angles (£1,500 value)
- • Launch week sales tracking dashboard (£300 value)
- • Post-launch optimization call in week 13 (£500 value)
Your Offer: £15,000 Program + Production Run (£5,000-£12,000)
✓ 16 weeks of hands-on guidance (not a course, you work directly with an industry expert)
✓ UK-compliant brand, ready to sell
✓ 40-70% gross margins on supplement sales
✓ Typical break-even: 3-9 months
If your concept isn't validated and launch-ready, you'll get every penny back.
It starts with a private consultation
Before we commit to working together, we validate your brand concept in a private 60-minute session.
We'll determine:
Whether your audience will buy from you (or if you need more proof of influence first)
What product will generate the highest margin and customer lifetime value
Your exact profit potential based on realistic unit economics
Whether our approach aligns with your goals and timeline
If it's validated, you join the next cohort for £15,000.
If it's not, we'll tell you exactly why and what would need to change.
No pressure. No sales pitch. Just honest assessment of commercial viability.